I was very impressed when I met Chloe recently at the Decoration and Design Trade fair in Sydney.
Initially I was drawn to her emotive paintings with their impressionistic swirls of colours and raised dabs of paint which combine to give the pieces both character and texture. Then after speaking with Chloe I realised that she is also a very clever business woman.
She has used her abilities as a painter to create works of Fine Art, but has also realised the potential of commercial products. As many an artist will tell you, life as a creative is rewarding but not always in the material sense. Chloe has found a way to commercialise part of her work, creating some bread and butter while not compromising on her standard or quality of art.
Artist Name: Chloe Planinsek, owner of Planinsek Art
Artist Location: South Yarra, Melbourne Australia
Type of Work – Medium: Acrylic on canvas paintings
How would you describe your style of work?
Abstract, fluid, peaceful, happy!
Are you formally educated or self-taught?
Mainly self-taught, although I studied Fine Art at school and majored in drawing in my final years. At university I studied Visual Merchandising and Design which required a lot of illustrating, so there has always been a creative parallel to my painting.
I originally started painting for my home as I could not find artwork that had more of a ‘feeling’ rather than a ‘scene’ of something. I wanted it to reflect me and also work in with my interior colours. I used to get lovely compliments and people asked me to paint for them, so one thing lead to another.
Who or what inspires you? Where do your ideas come from?
When I paint, I flow into a world that lives above us. The beautiful movement and colours of the clouds with the backdrop of the sky in all its magical colours, is a place I find dreamy. I often feel there is a rhythm or melody that would go hand in hand with the world above us, so my paintings are usually painted with the company of beautiful music.
Otherwise, I love the beauty of landscapes, leaves, funnily enough I like colours of food! One of my last commissions I called ‘Sorbet Skyline’ as the colours looked soft and edible! Same as “Rocky Road” and ‘Chocolate Dream’
Where can readers see / buy your work?
I offer a range of other products as an off shoot from the paintings, so I have a stockist page on my website which lists all of the places that sell my art work and product range. My website is also an online shop www.PlaninsekArt.com.au where customers receive a free Planinsek Art watch with purchases over $100! The face on the watches have my artwork and there are fun colours to choose from.
The range consists of Art cushions, placemats, coasters and printed canvases.
I brought out a more affordable range of printed canvases which are called the ‘Glimpse Series’ as they show close up images (or glimpses) of my original larger paintings. These have been fantastic for property styling companies. I never reproduce an original in its entirety.
My main business is painting commissions. I will go to peoples homes or offices either through an interior decorator or through a private client, and discuss with them what size and colours they would like and then we look at what style they like.
They usually have chosen a few images from my ‘Sold & Commissioned’ paintings section on my website and tell me what they like about them so I can understand the mood they are after. We often will end up with a painting that is a merge of two of my previous paintings in style.
It is always so nice painting for clients as they end up with a piece that has been painted especially for them and fits into their interior.
Do you have any words of advice for aspiring artists / creators?
Save your money to start with and go commercial. You will need your saved pennies for the trade fairs to meet the right people. While exhibiting through galleries is always nice, I have found they are a slower avenue for selling paintings. Also build yourself a database of companies and people in the industry who you would like to do business with and keep them up to date with your work. It is a nice way to stay in touch with the people you have met along the way and have done business with.