I adore Australian label Elkhorn. Their products capture that relaxed, coastal feel through beautiful material choices, great colour combinations and illustrative patterns. Each piece is hand made and feels as warm, inviting and genuine as their creator. Recently Elkhorn has expanded into the US market and Hermit wishes them all the best on their quest for world domination.
May I introduce this months “Meet your Maker”, Elkhorn Design.
Artist Name: Elkhorn
Artist Location: Central Coast, NSW Australia
Type of work – Medium: Textiles
How would you describe your style of work?
Handmade! Elkhorn designs have an earthy contemporary feel with a coastal twist, an alternative to mass-produced products. Our range includes homewares from unique cushions, table runners and tea towels through to relaxed comfortable clothing and accessories. Each design is sewn and screen-printed by us, in our studio, on beautiful, durable and eco-friendly fabrics. The result is intrinsic and artistic keepsakes, made to last for years, not just a season.
Are you formally educated or self-taught?
I have been screen printing since I was young. Mana, my Grandma, bought my sister and I our first Silk Screen sets. When I finished school, I spent my first year studying Visual Arts and then went on to study Graphic Design. From then I lost touch with screen printing. I only picked up the screen again a few years ago before getting serious with Elkhorn.
I would have to say I am mostly self-taught but I have picked up many different skills working in Graphic design, Retail and Horticulture. All these skills have some how come together to create Elkhorn. I have always been interested in the arts and creative people, so I guess on a subconscious level I’ve picked up skills and inspiration from people I spent time with and admire.
Who or what inspires you? Where do your ideas come from?
Everywhere. It can come from something as simple as the change in light as the sun goes down over the water, to the variations of colour and texture in a feather.
I am also a magazine fiend and have built up a wonderful collection of design and interior books. The internet is an endless resource of inspiration. I am inspired by blogs and websites from all over the world. They have the ability to transport you to distant, exotic places which can be a great outlet when you need a little escape! I have some wonderfully supportive and close friends that inspire me on all sorts of levels, not just creative. It’s having these people in your life that keeps you going, which is inspiring in itself.
Where can readers see / buy your work:
I currently sell Elkhorn on a few online stores:
Etsy Store: www.etsy.com/shop/ElkhornDesign
Down That Little Lane http://downthatlittlelane.com.au/sellers/elkhorn
Retail stockists throughout Australia include:
Moochinside, Hardys Bay, NSW
Follow Store, Surry Hills, NSW
Urban Dweller, Samford Valley, Brisbane
Under Lock + Key, Bowral (stocking our scarves)
and our first international stockist Relish decor in Frederick, MD, USA!
You can also find us attending design markets throughout the year.
In June we will be taking part in the fabulous Sydney AW, Finders Keepers markets!
The Olive Tree Markets in Newcastle have become a bit of a regular for us. These happen on the first Saturday of every month.
You can keep up with our Events & happenings via our face book page www.facebook.com/ElkhornDesign
Do you have any words of advice for aspiring artists / creators?
Follow your heart and do what you love! I know it’s cliché, but it’s true. I’m not saying quit your day job, but as long as you allow yourself the time to slow down and take time out to be creative, I think that’s a great place to start. You’ll start to get a feel for what you’re making and whether your happy to continue it as a hobby or think about selling your work.
If your serious about selling your work I still think you need to be realistic about whether it’s viable and if there’s a market out there for it. I think it’s important to do some market research on the internet and go into shops and see whats happening and if anyone else is creating something similar. You then need to ask yourself what sets you a part from other designers and is there room for your product to fit into the market? Being a creative person it can sometimes be hard to stand back from your work and consider it from a business sense. This is still something that I struggle with today!